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VAT Inclusive vs VAT Exclusive: What's the Difference?

Inc VAT or ex VAT? Learn what VAT-inclusive and VAT-exclusive prices mean, how to convert between them and which to show customers.

October 27, 2026 · 2 min read
Ex VAT £100 plus £20 VAT equals £120 inc VAT, shown side by side

A price including VAT (inc VAT, gross) already contains the tax. A price excluding VAT (ex VAT, net) does not, so VAT is added on top.

Both can describe the same product. They only differ in whether the tax is already in the number.

Ex VAT £100 plus £20 VAT equals £120 inc VAT
Ex VAT £100 plus £20 VAT equals £120 inc VAT

What do the labels mean?

You seeAlso calledMeaning
Ex VAT, excl. VATNet priceVAT not included
Inc VAT, incl. VATGross priceVAT included
+ VATNet priceVAT will be added

Want to try it right away? VAT Calculator is free and needs no signup.

How do you convert between them?

At the UK standard rate of 20%:

Do not subtract 20% to go back. See how to calculate VAT backwards.

Which price should you show?

Always say clearly which one you mean, for example "£1,200 + VAT".

Three steps: check the label, pick the rate, convert the price
Three steps: check the label, pick the rate, convert the price

Why does it matter for your budget?

A £1,200 quote ex VAT costs £1,440 if you cannot reclaim VAT. A business that is VAT registered can usually reclaim it, so the real cost is £1,200. Always check which one you are comparing.

Use the VAT calculator

Enter a price, pick the rate and see both the net and gross amounts. To go further, read how to calculate VAT and how to add or remove VAT.

FAQ

What does inc VAT mean?

It means VAT is already included in the price shown.

What does ex VAT mean?

It means VAT is not included and will be added on top.

How do I convert a price ex VAT to inc VAT?

Multiply by 1 plus the VAT rate. At 20%, multiply by 1.20.

Is this tax advice?

No. For your own VAT obligations, check with HMRC or an accountant.

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